The Web is but a canvas to our imagination - ideas and digital strategies to finding gold at the end of every Web journey

Wednesday, June 17, 2009

Visions of tag clouds danced in their heads

The purpose of this blog site is to document unique or innovative ways the Web has helped organizations to cut costs, make money or avoid getting stomped by the competition. I give all rights and trademarks their due legal credits/disclaimers and in no way am I speaking on behalf of these organizations or anyone other than myself. Cheers to these Web savvy sites!

With that said, I must share with you a really nice use of site navigation and maps on the City of Las Vegas website. How many times have you gone to a government or service web site and tried to get the answer to your question, only to have to eventually find the "about us" section and give them the old ring on the telephone. Argh! This is the worst! If you are going to spend the time to be visible on the web, why not take one more step and make it actually useful for those people you are targeting?



Elvis has left the building (and gone to... check out the map)

The City of Las Vegas redesigned their front page to refect the most common questions asked during a phone call: How can I *** or Where do I **** type of inquiries. I don't know which department is responsible for my car registration let alone how to navigate a poorly designed website to see if there is *any* potential that they embrace the concept of "self service" and actually provide the forms or information I need to avoid getting in my car and driving to their offices. I don't have time nor the patience to both search the site AND drive over there after a failed attempt.

City of Las Vegas also presents a listing of government buildings on Maps to help the tourists visualize where they would go or help a poor constituent who is trying to find where to pay their parking ticket. Either way, it is really a nice use of the technology to enhance the interactivity and value of the web site. Not to mention that Las Vegas has won awards for this intuitive navigation approach.

Cheers to City of Las Vegas !

www.lasvegasnevada.gov

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